A triumph for Sir John Black creating a sporting brand from dowdy Standard Cars. Triumph began when two Germans came across to London and sold Triumph cycles in 1885 which from 1889 they commenced manufacture in Coventry. From 1902 the business branched out into making Triumph motorcycles which drew large orders from the British Army during the First World War. In 1921 Triumph bought out Dawson Cars and commenced production of the Lea-Francis designed Triumph 10/20. From this success the Triumph Motor Company was launched in 1930 with the Triumph Super 7 selling well. Finances collapsed in 1936 and all the two wheel businesses were sold, and in 1939 Triumph went into receivership and during World War Two suffered the loss of its factory to bombing. Sir John Black of Standard Cars bought the Triumph name and remnants of the company and set about targetting Jaguar Cars. Leyland bought Standard-Triumph in 1960 and in 1968 they were incorporated into British Leyland.