William Morris had been making bicycles at Cowley, Oxford and in 1913 he launched his first car, the 'Bullnose' Morris Oxford. The Oxford was more an assemblage of bought-in components than a manufactured product, and Morris even sourced engines, gearboxes and axles from America when British supplies became too expensive. The Morris Cowley was a cheaper Oxford, and helped to create extra sales. By 1924 Morris held 50per cent of the British market, and kept on reducing prices as sales increased. Gradually the independent suppliers were bought out and became part of Morris. Morris also started buying other car manufacturers, purchasing Wolseley in 1927, Riley in 1938 and formed the Nuffield Organisation. Rival manufacturers the Austin Motor Company merged with Nuffield in 1952 to create the British Motor Corporation. BMC collected to together with the Jaguar-Daimler company and Standard-Triumph-Leyland to form British Leyland in 1968, and this was nationalised in 1975. The Morris name was dropped altogether in 1984 as the group concentrated on 'Austin' and 'Rover' for the cars, and manufacturer has transferred to China.