William Rootes started in car sales and by 1924 was one of the biggest distributors in the UK. Then he went shopping, putting Hillman, Humber and Commer into his trolley in 1929, and Clement, Talbot and Sunbeam in 1935. Singer Cars failed to adapt to the 1950s markets and agreed to join the Rootes Group in 1955. Having effectively saved Hillman, Humber and Commer and made something saleable out of Sunbeam-Talbot-Darracq, the recipe became worn out during the 1960s and there was no capital to change things. In stepped Chrysler of America who began buying up shares and effectively funded the 'Arrows' Hillman Hunter models launched in 1967. In that year Chrysler gained full control of the Rootes group. Gradually the well known British names gave way to the brands of the American parent with 'Chrysler' being stuck over 'Hillman'. But the Americans could not make it work and Peugeot bought out the remnants and rebranded the remaining cars as 'Talbot'.