Car Albums
Chrysler 'Forward Look'
Designer: Virgil Exner
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Imperial 1955-1964
Chrysler had used 'Imperial' as a model name since 1926 but in 1955 it was launched as a new Chrysler brand. The first cars used the Virgil Exner 'Forward Look' styling given to all Chrysler badges that year, although it is said that the Imperial was closely modelled on Exner's own 1952 show car. Imperials had a wheelbase 4-inches longer than other Chrysler models and were given the 5.4-litre Hemi V8 also given to the Chrysler C300. Bodies offered were a 4-door sedan, and a 2-door Newport hardtop as well as a 4-door Southampton hardtop. There was restyling for 1956, and an enlarged 5.8-litre engine, and a wheelbase grown by 3-inches. For 1957 Chrysler moved the Imperial away from other Chrysler cars, with a longer wider platform of its own, and of course the 1957 Chrysler winged styling. In 1957 Imperials were offered in 4 different trim levels, and a convertible was offered with Imperial Crown trim. Modest restyling was given in 1958, and in 1959 the Imperial continued with the Hemi V8 replaced by the cheaper 'Wedge Head' V8. There were annual styling changes in 1960, 1961, 1962 and 1963 until the 1964 Imperial designed by Lincoln's Elwood Engel.
aa_Imperial Southampton hardtop 1957 badge
Imperial Southampton hardtop 1957 - badge on rear flank. Chrysler floated off the 'Imperial' name as an upmarket brand in 1955.
ac_Imperial Southampton hardtop 1957 head
Imperial Southampton hardtop 1957. Under the bonnet Chrysler fitted the Imperial with the 6.4-litre Hemi V8. The quad lamps were new for 1957, but a few states would not allow them and larger single lamps were then fitted.
Imperial Southampton hardtop 1957 front
Imperial Southampton hardtop 1957. Chrysler floated off the 'Imperial' name as an upmarket brand in 1955. In 1957 the Imperials were given a new 'Forward Look' body styled by Virgil Exner. Under the bonnet was the 6.4-litre Hemi V8.
l_Imperial Southampton hardtop 1957 lamp
Imperial Southampton hardtop 1957 - rear lamp. The 'gunsite' detail was a trademark for the Imperial, and only in 1957 was it moved to the rear fin
t_Imperial Southampton hardtop 1957 tail
Imperial Southampton hardtop 1957. Imperial offered 3 body styles, a 4-door sedan, 2-door Newport Hardtop and this 4-door Southampton Hardtop. The false spare tire moulding on the bootlid, known as the 'FliteSweep Deck Lid' was a popular option even though it reduced boot capacity.
Chrysler 300 'Letter Cars'
Chrysler New Yorker
Chrysler 'Forward Look' 1955-1961
Cadillac 1957/58
key text:  This is the page introducing Simons love of cars from the website  RedSimon which is a series of photo albums of Simon GP Geoghegan.
The names of Pinin, Farina, and Pininfarina are also considered
There are also notes on Pininfarina
as well as the car maker
and links tothat car maker
see also my Picasa car albums
withe even more on RedSimon
Simon is also a contributor to SuperCars.Net
And also to Wikipedia
Photos may be purchased from PhotoBox