Founded by Louis Chevrolet and the deposed president (William C Durant) of General Motors in 1911. Chevrolet developed alone, but in secret Durant was buying back General Motors shares, and he had control of his old company by 1916 and then put Chevrolet into GM in 1917. Chevrolet was to be the entry brand of GM facing Ford. Chevrolet had a V8-engined car back in 1918, but it was the small-block V8 of 1955 that gave Chevrolet a lead in the market place.
aa Chevrolet Capitol Tourer AA 1927 badge
Chevrolet Capitol Tourer AA 1927 - badge on radiator. William C. Durant sketched out the 'bowtie' emblem, possibly inspired by a similar design used in advertising fuel, and it was first used on a Chevrolet car in 1913
aa Chevrolet Impala 1959 badgeb
Chevrolet Impala 1959 - badge on bonnet
aa Chevrolet Impala 1963 badgeb
Chevrolet Impala 1963 2-door hardtop sport coupe - badge on bootlid. The blue symbol is known as the 'Chevrolet Bowtie' badge. The design of this 'Bowtie' is attributed to William C. Durant the founder of Chevrolet and there are 2 stories of its origins. The most common story is that Durant saw the design in amomgst the pattern of wallpaper in a Paris hotel and he wripped off a piece and took it back to America. The second story is that he 'borrowed' it from an advert for Southern Compressed Coal Co. 'Coalette'.
aa Chevrolet Series AD 1930 Sports Roadster badge
Chevrolet Series AD 1930 Sports Roadster - badge on grille