Simon Cars - A90 Atlantic by Austin

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Austin A90 Atlantic

Austin's grand car to conquer America with a transatlantic coupe on top of A70. Leonard Lord is supposed to have sketched an outline of the Austin Atlantic before passing it onto Dick Burzi for completion. It is thought that the Lord was inspired by an Alfa Romeo Pininfarina Cabriolet, and he set out to design a car for sales in North American. A 4-cylinder 2660cc engine was developed from the 2199cc Austin Sixteen and Austin A70 unit, and was subsequently given to the Austin Healey 100. Launched at the 1948 London Motor Show, the A90 Atlantic convertible was immediately put in the shade by Jaguar's own convertible offering, the XK120. For 1949 Austin revealed the A90 saloon which was a 2-door coupe featuring a winf-down central section to the rear window. The Atlantic was a flop, and even the publicity from breaking 63 speed and endurance records at Indianapolis did not generate sales, production ceased in 1952 after less than 8000 cars.

Austin Index

Austin A90 Atlantic	Austin A90 Atlantic's American styling was controversial - on both sides of the Ocean - and included 5 chrome strips down bonnet and boot (hood and trunk)	Austin A90 Atlantic's American styling was controversial - on both sides of the Ocean - and included TWIN 'flying A' mascots.	Austin A90 Atlantic	Austin A90 Atlantic was not a success and in 1952 production stopped. It's 4-cylinder 2660cc engine lived on in the Austin Healey 100	Austin A90 Atlantic, launched in 1948 for an American market which did not take to its British "American" styling, only 8000 were made.
Austin A90 Atlantic Hardtop. Under this 'transatlantic' styling lay an Austin A70 chassis and a 2,660 cc 88 bhp 4-cylinder engine which was later given to the Austin-Healey 100.	Austin A90 Atlantic Hardtop launched in 1950 to follow the convertible model. In the Hardtop the rear window could be wound down	Austin A90 Atlantic. Hardtop Atlantics were launched after the convertibles and called 'Sports Saloon'	Austin A90 Atlantic. Launched first in this convertible form, it was followed to the market one year later by a Hardtop.	Austin A90 Atlantic. The central dashboard made building left or right hand drive cars equally easy. The ECKO radio was a novel feature of the Atlantic.	Austin A90 Atlantic's American styling was controversial - on both sides of the Ocean - and included a "cyclops" lamp in the front grille.
Austin A90 Atlantic	Austin's Leonard Lord was supposed to have sketched the Atlantic design, but more likely it is the work of their own Italian designer Dick Burzi probably influenzed by a Pininfarina-designed Alfa Romeo (http://www.spideralfaromeo.it/schede/1938a.htm) a version of which was known to have been at the Austin works in 1947.	Austin A90 Atlantic Initially only available as a Convertible complete with an optional power operated hood mechanism, from 1949 it was also available as a Hardtop Saloon.	Austin A90 Atlantic Hardtop. Transatlantic styling for a rather ordinary car that failed to sell to its intended American buyers and eventually left the market with only 8000 sold.	Austin A90 Atlantic Initially only available as a Convertible complete with an optional power operated hood mechanism, from 1949 it was also available as a Hardtop Saloon.	Austin A90 Atlantic
Austin A125 Sheerline	Austin A70 Hampshire, A70 Hereford	Austin-Healey 100, 3000

Designer: Dick Burzi

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key text: This is the page introducing Simons love of cars from the website RedSimon which is a series of photo albums of Simon GP Geoghegan.
The names of Pinin, Farina, and Pininfarina are also considered
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