Jean Redele took over his father's Renault dealership in Dieppe, and by 1951 was campaigning his tuned Renault 4CV in Rallies, winning cups in the Mille Migla and Alpine events. His first car was called 'Alpine' as a commemoration of his Alpine rally victories. It was shown at the 1955 Paris Salon and named the Alpine A106, built onto a Renault 4CV chassis. This car was developed into a convertible A108 in 1957 and further developed into the A108 Berlinette. The A110 was launched in 1963 and proved very successful in competition from 1964-68. In 1968 Renault backed the Alpine competition division, and went onto claim the World Rally Championship in 1973. The new Alpine A310 was launched at the 1971 Geneva Show, and Renault gradually took over control of the company before branding their competition department as 'RenaultSport'.