Simon Cars - Ford Edsel - The famous Ford failure

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Edsel

Edsel is famous as one of the most disastrous marketing episodes of all time. Launched in late 1957 the Edsel range was named after Edsel Ford and launched as a premium brand alongside Mercury. However, the smaller Edsel Pacer and Edsel Ranger were based on current Ford cars, and the larger Edsel Citation and Edsel Corsair were based on Mercury models and the publicd were not deceived. Furthermore the public did not get premium build quality for their premium dollars, and the controversial styling by Roy Brown saw the Edsels crawl out of the factory gates to low demand. Extensively revised for the 1959 models, and then again for the 1960 models as a thinly disguised Ford Galaxie or Ford Fairlane and production ceased in November 1959.

American Ford Index

Edsel Pacer 2-door Hardtop	Edsel Ranger 2door Hardtop 1959 - bonnet badging	Edsel Ranger 2door Hardtop 1959 - side badge	Edsel Ranger 2door Hardtop 1959 - edsel badge	Edsel Pacer - grille. Called 'an Oldsmobile sucking a lemon or a Pontiac pushing a toilet seat," the grille given by Roy Brown to the Edsel was a poor start for the car.	Edsel Ranger 2door Hardtop 1959 - grille
Edsel Pacer 2-door hardtop 1958. Chief Designer: Roy A. Brown, Jr who had penned the 1955 Lincoln "Futura" show car,	Edsel Ranger 2door Hardtop 1959 - ornament	Edsel Pacer 2-door hardtop 1958. The Pacer and Ranger were smaller Edsels based on other Ford models.	Edsel Pacer 2-door hardtop 1958. A 5911cc 303bhp V8 powered the Ranger and Pacer Edsels	Edsel Pacer 2-door Hardtop	Edsel Pacer 2-door hardtop 1958. Pacers were olnly sold for the 1958 model year and totalled 19,202 units.
Edsel Pacer 2-door hardtop 1958	Edsel Pacer 2-door hardtop 1958	Edsel Ranger 2door Hardtop 1959. The controversial 'horseshoe' was simplified for 1959, and with sales being low for the 1958 model, The 1959 Ranger had a 4.78litre V8 engine, although a 6-cylinder was optional.	Edsel Ranger 2door Hardtop 1959 - taillight	Edsel Ranger 2door Hardtop 1959. Built on a 120inch platform shared with the Ford Fairlane. The 1959 Ranger was the entry level Edsel, below the premium Edsel Corsair. There were 2 and 4door Hardtop Rangers as well as 2 and 4door Sedans.	Edsel Ranger 2door Hardtop 1959
Edsel Ranger 2door Hardtop 1959 - wheel	Edsel Ranger 2door Hardtop 1959 - wheel

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key text: This is the page introducing Simons love of cars from the website RedSimon which is a series of photo albums of Simon GP Geoghegan.
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