Ford first used the 'Custom' badge to distinguish its highest trim level in the 1949 model year. For 1950 Ford sold the 'Custom Deluxe' and then for 1952 The 'Customline' sold higher than the 'Mainline' and lower than the 'Crestline'. 'Custom' and 'Custom 300' sold for 1957 as the entry level Fords below Fairlane and Fairlane 500, but were dropped for 1960. 'Custom' and 'Custom 500' models reappeared for 1964, usually sold as Taxis or Police cars with low trim levels and plain styling. Six cylinder engines were usually specified, but all the larger V8s could be optioned, sometimes to produce a very light but powerful car. The very basic Ford Custom was finally dropped after 1972 although the Custom 500 continued until 1979 (1981 in Canada).
aa Ford Custom 500 2-door sedan 1967 badge
Ford Custom 500 2-door sedan 1967 - badge on front wing. The 'Custom' was the most basic of the full-size Fords (119-inch wheelbase), and the 'Custom 500' was better trimmed; the Galaxie came above the Customs
aa Ford Custom 1951 Fordor sedan badgec
Ford Custom 1951 Fordor sedan - badge on front wing
Ford Custom 1958
Ford Custom 1965
Ford Custom 1951 Fordor sedan front
Click here to go to an album on: Ford (USA) 1949. Ford Custom 1951 Fordor sedan. The Deluxe cars had a 3.7-litre ohv inline six, whereas the more expensive Custom line had a 3.9-litre Flathead V8. The twin spinners set into the extremities of the grille replaced the single central spinner in the middle of the grille for 1951. For the first time Ford offered 3-speed 'Fordomatic' automatic transmission in 1951.
Ford Customline 1954 2-door sedan front
Click here to go to an album on: Ford (USA) 1952. Ford Customline 1954 2-door sedan. A mid range Ford with styling similar to the British Ford Zephyr
Ford Custom 300 1957 Fordor front
Click here to go to an album on: Ford (USA) 1957. Ford Custom 300 1957 4-door sedan. The Custom and Custom 300 Fords were the entry level cars for 1957, and were offered with a 3.7-litre ohv straight six as well as a range of V8 engines.
