Existing as Piercy's until 1873, Woodall Nicholson changed its name after Thomas Woodall Nicholson bought the company. After financial failure, new owners began to specialise in coachbuilding Hearses on Rolls-Royce chassis. After World War Two Woodhall Nicholson concentrated on Hearses and Limousines, often based on ordinary cars such as Austins, Fords and Vauxhalls. In 1983 Woodall Nicholson and Coleman-Milne merged.